The APB App is for the use of professionals in the Broadcasting Industry. It provides news on developments in the industry and allows users to give their views on areas of interest. The app also provides a directory of professionals and organisations in the Broadcasting Industry with the intention of building up a community of professionals in the industry. The directory is built up by individuals and organisations through the use of the WeCards app. In the future the APB App will also provide a marketplace for goods and services related to the Broadcasting Industry.